Mumbai . A fire broke out in a 3-storey building in Siddharth Colony, Chembur area of Mumbai. Due to this, 7 people including 3 children of the same family were burnt to death. The incident occurred at 5:20 am on Sunday. Eyewitnesses said that the shop built on the ground floor caught fire. On receiving the information, the fire brigade reached the spot. Within no time the fire reached the upper floor, but the people living there could not be rescued. The fire brigade brought the fire under control by around 9 pm, after which all the 7 people trapped inside were rushed to the hospital, where doctors declared them brought dead.